1979 500cc World Motocross Champion Graham Noyce was featured in this 1980 ad for Moto-X Fox. The company went on to become simply known as Fox, perhaps the biggest name ever in motocross racing apparel. The Fox story is an amazing one. Two brothers Geoff and Bob Fox (who were both physicists) were avid motocross riders. Geoff started a catalog business that imported European MX gear and then Geoff and Bob developed a rebuild kit for Koni shocks. That eventually led them to marketing their own Fox suspension components. Moto-X Fox was where it all started back in the mid-1970s. You can read more about Geoff and Bob by clicking on their name.